AI is making account takeover attacks faster, cheaper, and harder to stop. Discover how one company is flipping the script by detecting victims in real time and feeding scammers fake credentials they can never use.
As AI makes it easier for attackers to launch account takeover campaigns at scale, organizations face mounting pressure to protect their customers and their brand. Israel Mazin, Co-Founder and CEO of Memcyco, joins the conversation to discuss how real-time detection and protection capabilities are changing the game.
Memcyco is built on four products within a unified platform, each designed to detect and block both traditional and AI-driven attacks in real time. Unlike reactive threat intelligence solutions, Memcyco identifies victims as they interact with fake sites, provides detailed attacker data, and even deploys credential deception to neutralize stolen information before it can be used.
With an agentless deployment that takes just minutes to implement, Memcyco delivers more than 10x ROI for customers across financial services, retail, airlines, logistics, and hospitality. The company has achieved nearly 300% year-over-year growth, serving organizations across North America, Latin America, Europe, and beyond.
This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight
GUEST
Israel Mazin, Co-Founder and CEO of Memcyco
On LinkedIn: https://www.linkedin.com/in/israel-mazin-62215b/
RESOURCES
Memcyco: https://www.memcyco.com/
Are you interested in telling your story?
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KEYWORDS
Israel Mazin, Memcyco, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, account takeover, ATO fraud, digital impersonation, phishing protection, real-time fraud detection, credential deception, website spoofing, AI-driven attacks, fraud prevention platform, agentless security
Real-Time Protection Against AI-Driven Account Takeover Fraud | A Brand Highlight Conversation with Israel Mazin, Co-Founder and CEO of Memcyco
[00:00:00]
Sean Martin: And hello everybody. You're very welcome to a new Brand Highlight. And we're joined today by Israel Mazin from Memcyco. Israel, how are you?
Israel Mazin: Good. Thank you. Thank you for having me here today.
Sean Martin: Yeah. Great. Good to have you on. And we're gonna dig into a topic that's near and dear to your heart, I'm sure. Very quickly though, a brief overview of what Memcyco does.
Israel Mazin: Okay, so first we founded it about four years ago. Four founders that we are already 30 years working together, and actually founded a few successful startups. Some of them were [00:01:00] public in the NASDAQs and exits. So we have long experience in building this type of companies here in Memcyco.
We founded to actually detect and protect large or all types of organizations against account takeover that going significantly. In the last few years, especially because using AI, it's make this much easier to the hackers and much faster and the and a larger amount.
Sean Martin: Yeah, I certainly see a lot of activity in the news and from folks that are trying to help protect in this area. So what are you seeing and how does Memcyco help organizations protect themselves from these types of attacks?
Israel Mazin: Yeah, so we see significant increase in attacks because of using AI. The hackers are using AI today. It's will grow, the estimation that will go in few years to more than 300 billion losses.
That it's a huge for this organization if it's [00:02:00] financial, retail, airlines, and all these organizations that have transactional application or website. And actually what we understood when we started to develop the product that the current solutions are not real doing the job because it's more threat intelligence, it's more reactive.
And especially they don't know who are the user that or the victims. So we developed completely different solution. Actually we started with website impersonation, then increase it to another product. We developed a platform that on this platform we have today four products that we are selling to the customers.
And actually the main difference between us that we know to do, to detect and protecting real time. It can come from traditional attacks or AI attacks. This is the beauty of this platform and the strengths that we know to detect or protect also AI attacks that [00:03:00] or if it's a scam that coming through generated by AI or gen AI or AI kits or the traditional, because there are a mix of both of them and we know to detect and protect from all of these type of scams.
And actually we do it in real time. We know who are the victims that got scams, who are the hackers from where they're coming, and all of this, we give to the organization all the data that they can use. In the fraud system, in the risks engine system. And also we have protection capabilities. For example, we can scam the scammers by give them fake credentials that they actually cannot really use the real credentials.
So they sell it sometimes on the dark web, but it's not a real credentials. So this is, I think, the main difference between our products to all other products in the market today. And this is why we succeed to grow significantly, almost 300% year over year. With significant customers, large financial institutions, airline retail logistics, hospitality in many location [00:04:00] like North America, Latin America, Europe, and other locations.
Sean Martin: Very, very good growth there. Israel, kind of following the track of the bad actors, right? The business is there for you to help organizations protect. So what's the ultimate outcome for some of your customers and how can they get in touch with you to learn more?
Israel Mazin: Yeah, so first what they get from us, it's more than 10 time ROI on what they're spending with our product, and it's complemented to many product that they already have. So this is they have the budget because we show very high ROI the way. Actually that we are selling it. It's we show them the value immediately.
You know, in the demo that we are doing them. They see the strengths of the product, then they do POC of the product to see the value, POV to see the proof of value. Because it's very easy to install our products. It's agentless, so the end user doesn't need [00:05:00] to do anything.
It's just the organization sometimes a few minutes to install and implemented and then everything automatically. So, and this is what is we can provide them and show them value quite fast.
Sean Martin: Sounds good, Israel. And I appreciate you telling us your Brand Highlight story here, and hopefully folks enjoy what you had to share.
And if they are struggling with combating these account takeovers driven by AI, I encourage everybody to connect with Israel and the Memcyco team. Israel, thanks again for joining us.
Israel Mazin: Thank you. It's a pleasure to be here with you. Thank you.
[00:06:00]